Using the Power of Social Proof to Create Change in Public Health

December 1, 2021
12:00 pm - 1:00 pm

The Center for Dissemination & Implementation features leaders in the field throughout the academic year to offer talks on a variety of relevant topics as part of the Dissemination & Implementation Seminar Series.

Join us on December 1 for Using the Power of Social Proof to Create Change with New York Times bestselling author Robert Cialdini, PhD.

Participants will learn:

  • The 3 psychological elements of Social Proof that bring about change in others
  • How to avoid the Big Mistake when using Social Proof-based messages
  • How to optimize the effectiveness of Social Proof by employing “future Social Proof.”

This event will take place online via Zoom webinar. It is free and open to all. Please register to receive your unique link to attend.

About the Speaker

Robert Cialdini, PhD

Regents’ Professor Emeritus of Psychology and Marketing
Arizona State University

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages.

Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.  His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.